Fandom is something that athletes, musicians, and performers have been tapping into for years to succeed. The excitement and passion that fans bring to what they love is a powerful force that has been filling entertainment venues for generations.
Sarah Beth is the creator and star of Sarah Beth Yoga, a free weekly yoga video series on YouTube with 660,000 subscribers.
David Meerman Scott and Reiko Scott, co-authors of the book Fanocracy discuss how Sara Beth built fans and they get specific advice from her.
Her yoga videos focus on stretching, strength, tone, and de-stressing. In addition, she offers a membership plan and app for those who want a more personal approach to their yoga practice.
Sarah Beth is also active on Facebook with 60,000 followers, and on Instagram with 50,000 followers. As such, she is considered a social media influencer and has many people reaching out to her with partnership proposals.
There’s quite a bit of yoga content across social media channels, but somehow Sarah Beth has managed to stick out from the competition. I spoke with Sarah Beth to learn her secret for growing her fanbase.
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https://www.fanocracy.com/youtube-fanocracy
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